10 Ways Tattoo Artists Can Get Clients Without Relying on Social Media
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While Instagram and TikTok are great for showcasing your work, what happens when the algorithm isn’t in your favour? Don’t worry, there are plenty of ways to attract clients without spending hours chasing likes. Here are 10 tried-and-true methods to grow your tattoo business beyond social media.
1. Word of Mouth: The OG Marketing Tactic
Happy clients are walking billboards. Encourage them to tell their mates about you! Offer referral discounts, or simply provide such an amazing experience that they want to brag about getting tattooed by you.
Pro Tip: Give clients a few of your business cards to hand out if people ask where they got their tattoo.
2. Google Business Profile & SEO Magic
When people Google “best tattoo shop near me,” you want to show up, right? Claim your Google Business Profile and fill it with high-quality images, glowing reviews, and accurate info about your studio.
Bonus SEO Move: Start a blog on your website with tattoo related tips and insights (like this one!). More content = better rankings on Google.
3. Walk-In Visibility: Make Your Shop Stand Out
A good shopfront can work just as hard as Instagram. Put up eye-catching signage, showcase your flash art in the window, and create an inviting space that makes people want to walk in. If your studio is a bit hidden, directional signage nearby can help.
4. Tattoo Conventions & Pop-Ups
Conventions and events are a goldmine for networking and gaining new clients (Unless you’re doing tattoo expos in Melbourne IYKYK). Even if you’re not tattooing, being there, handing out business cards, and chatting with people puts your name out there in a big way.
Bonus Move: Host a pop-up at a local business (barbershops, record stores, clothing boutiques) and tattoo small flash pieces for a day.
5. Collaborate with Local Businesses
Team up with businesses that align with your brand; think coffee shops, bars, clothing stores, and barbershops. Offer them free or discounted tattoos in exchange for promoting your work in their space. A framed flash sheet on a café wall with a QR code to your booking page? Genius.
6. Get Featured in Magazines & Blogs
Tattoo magazines, local lifestyle blogs, and even art websites love showcasing unique tattoo artists. Pitch your work to them or invite them to feature your shop. A well-placed article can send heaps of traffic your way.
7. Host Flash Days & Themed Events
Nothing creates hype like a ONE DAY ONLY flash event. Limited-time themed designs bring in clients, and once they get one tattoo from you, they’ll likely be back for more.
Pro Tip: Announce your flash day in local event listings and community boards, people are always looking for something fun to do!
8. Offer Gift Cards & Loyalty Programs
A lot of people want tattoos but wait for the “right time.” Offering gift cards lets their friends or family make that decision for them. A loyalty program (like a discount on their 5th tattoo) keeps them coming back, and it’s better than posting desperate discounts on your IG story every week.
9. Old-School Flyers & Posters (Yes, They Still Work!)
Stick posters and flyers in record stores, bars, barbershops, and cafes, anywhere your ideal clients hang out. A well designed flyer with some killer flash art will grab attention, especially in creative communities.
10. Community Involvement & Charity Work
Sponsoring an event, donating a portion of a tattoo’s proceeds to charity, or hosting an art night at your studio connects you to your local scene and brings in new clients who appreciate your involvement.
Bonus Move: Offer to tattoo local musicians or artists in exchange for them repping your work at gigs and events. It’s free advertising in the best way possible.
Relying only on social media for clients is like putting all your eggs in one glitchy, ever-changing basket. By getting creative and using real world connections, you can build a loyal client base that goes beyond the algorithm.
Ready to get booked out? Visit RoundShaderClub.com to book an appointment or collab on an event!